Top 20 visibility more than doubled in 2 months
48 of 57 commercial search terms moved up. Google Top 20 coverage grew from 16 to 33 keywords, and 27 keywords that were previously outside the top 100 started ranking.
The entire visibility distribution shifted upward
Not just a few keywords: the ranking shift spread across the entire tracked commercial keyword portfolio.
Commercial searches moved to page one and into the Top 20
Highlighted examples were chosen from product and local service searches with high commercial intent.
| Search term | Before | Today | Gain |
|---|---|---|---|
| commercial pergola new jersey | Not in top 100 | #7 | +94 positions |
| sunroom | Not in top 100 | #7 | +94 positions |
| sunroom aluminum | #16 | #3 | +13 positions |
| retractable pergola | #39 | #10 | +29 positions |
| aluminum window frame parts | #17 | #9 | +8 positions |
| custom bifold windows | Not in top 100 | #11 | +90 positions |
| folding patio doors nj | Not in top 100 | #12 | +89 positions |
| frameless glass partitioning | Not in top 100 | #18 | +83 positions |
Ranking gains turned into real Google traffic
Google Search Console data for May and July shows visibility translating into clicks and page discovery.
| Content | May | July | Impression growth |
|---|---|---|---|
| Casement windows | 91 | 520 | +471% |
| Panoramic windows | 939 | 2,382 | +154% |
| Panoramic sliding doors | 145 | 307 | +112% |
| Modern sunroom tips | 72 | 152 | +111% |
The brand went from 0 platforms to all 4
6 queries close to real customer intent were tested separately on ChatGPT, Gemini, Claude and Perplexity.
At the first measurement, no platform recommended the brand. By the end of the period it was visible on all four platforms for at least one commercial query: 11/24 positive AI outputs in total, with visibility on 5 of the 6 queries.
Visibility work moved forward alongside demand generation
This section shows Google Ads results, measured separately from organic SEO performance.
8 of the 9 measured leads came from the Pergola & Sunroom campaign. These metrics are not included in the organic SEO results.
The 57-keyword ranking portfolio was compared at the project start and at the end of month 2.
Measured using the May and July Google Search Console periods.
Measured with 24 separate outputs: 6 commercial queries on 4 platforms.
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