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GEO · Generative Engine Optimization

Become the source in AI answers

We turn your brand into a source that ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews cite, recommend and trust.

SEO vs GEO
The rules of the game have changed in the AI era
Classic SEO Approach
  • Only Google rankings and blue links
  • Built around keywords + backlinks
  • Invisible in zero-click results
  • Not cited in AI answers
GEO Approach
  • Visibility as a source and citation across 5 AI engines
  • Entity clarity + structured content
  • E-E-A-T signals and brand authority building
  • Builds on classic SEO foundations instead of replacing them
What Is GEO?

Put your brand inside AI answers

People now use different LLMs to research products, compare services and choose brands. If your company is missing from those answers, you are handing traffic and conversions to your competitors. GEO makes sure AI assistants mention, recommend and trust your brand.

ChatGPT
ChatGPT
OpenAI · 200M+ weekly users
Gemini
Gemini
Google · AI Overview source
Perplexity
Perplexity
Citation-based answer engine
Claude
Claude
Anthropic · long-context analysis
Copilot
Copilot
Microsoft · Bing AI answers
Google AI Overview
Google AI Overview
AI summaries inside Google Search
What We Cover

An integrated GEO approach for AI tools

With a four-pillar methodology that combines content strategy, technical SEO and authority building, we position your brand as a trusted, expert source in AI-powered search.

01

AI Search Visibility Audit

We take an in-depth look at how AI platforms position your brand, including how often your competitors get recommended and which sources get cited.

  • Brand & competitor prompt scanning
  • AI Share of Voice measurement
  • Citation source map
  • Data-driven roadmap
02

AI-Driven Content Strategy

We create and optimize content that AI systems can easily parse, trust and cite.

  • Topic cluster architecture
  • AEO Quick Answer blocks
  • Expert industry content
  • AI-citable formats
03

Technical Optimization for AI Crawlers

We improve how well LLMs can crawl, read and interpret your site, and build structured data and a clear entity hierarchy.

  • llms.txt + robots.txt management
  • Full schema coverage
  • Entity & Knowledge Graph
  • Crawl budget optimization
04

Building Authority and Trust (E-E-A-T)

Source credibility sits at the heart of AI recommendations. We strengthen your brand in line with E-E-A-T criteria.

  • Authoritative digital PR
  • Multichannel brand consistency
  • Expert opinions & author profiles
  • Placements in reputable publications
How Sources Are Chosen

How AI decides which brand to cite

A language model filters sources in five stages while generating its answer. GEO work addresses each of these stages separately.

  1. 01

    Source discovery

    The model scans for content that can answer the question. A site that cannot be crawled or lacks structure is eliminated at this stage.

  2. 02

    Semantic understanding

    It works out what the content is about and which entity it belongs to. Entity clarity is decisive here.

  3. 03

    Authority verification

    It measures the source's consistency, expertise and external signals. E-E-A-T comes into play at this stage.

  4. 04

    Citation

    The brand is shown as a source within the answer. Visibility is now measured by citations, not rankings.

  5. 05

    Recommendation

    The brand is recommended directly. Users are sent to you without comparing alternatives.

How We Work

AI visibility in 4 steps

From the first audit to measurable results: our GEO roadmap.

1

Audit & Analysis

We measure your brand's and your competitors' visibility across 5 major AI engines and map the critical prompts.

1-2 weeks
2

Strategy & Roadmap

We prepare a 90-day implementation plan covering the entity map, content architecture and technical priorities.

1 week
3

Production & Implementation

We run AEO-ready content, schema, llms.txt, high-authority sponsored articles and digital PR in parallel.

Ongoing
4

Measurement & Improvement

AI Share of Voice, citation count and organic impact are tracked on a weekly dashboard, and the strategy is updated monthly.

Weekly + monthly
Google Search Console data

AI visibility, in real charts

Seobaz's own results, plus the generative AI visibility in Google Search of 10 clients across different industries.

Our own brand first: Seobaz

Seobaz · Our own brandJune 23 – September 17, 2026

Our AI visibility

16.4K
total AI impressions
Daily impression level
~80~450

AI impressions rise steadily throughout the period.

Source: Google Search Console · Account and property details are hidden.

Seobaz · Our own brandJune 22 – September 17, 2026

Our organic search performance

8.28K
total organic clicks
237Ktotal impressions
3.5%average click-through rate
9.4average position

Organic click and impression curves rise together.

Source: Google Search Console · Account and property details are hidden.

10 different clients, 10 visibility stories

Health / vitamins clientMay 18 – September 17, 2026

High-volume AI visibility

135K
total AI impressions
Daily impression level
~1,000~1,700

Visibility started high and climbs further in September.

Source: Google Search Console · Redacted for brand confidentiality.

Automotive clientMay 18 – September 17, 2026

Growing volume, sustained visibility

33.5K
total AI impressions
Daily impression level
~80~450

Daily volume grew from May to September and holds at the end of the period.

Source: Google Search Console · Redacted for brand confidentiality.

Aluminum / industrial clientMay 18 – September 17, 2026

Steady rise, stronger visibility

16.3K
total AI impressions
Daily impression level
~50~250

Despite daily fluctuations, the overall trend is upward.

Source: Google Search Console · Redacted for brand confidentiality.

Legal sector clientAugust 25 – September 17, 2026

A clear rise in a short period

12.2K
total AI impressions
Daily impression level
~200~900

A clear increase in a short time, from late August into September.

Source: Google Search Console · Redacted for brand confidentiality.

Building materials clientMay 18 – September 17, 2026

Rising visibility in an industrial market

4.74K
total AI impressions
Daily impression level
~20~90

The rise that started in July reaches a higher volume in September.

Source: Google Search Console · Redacted for brand confidentiality.

Retail clientJuly 26 – September 17, 2026

New visibility, rising volume

4.68K
total AI impressions
Daily impression level
~30~150

Visibility that began in late July strengthens in September.

Source: Google Search Console · Redacted for brand confidentiality.

Industrial / B2B clientMay 18 – September 17, 2026

A new level after a flat period

4.53K
total AI impressions
Flat period → end of period
~35~90

A rise in late August after a long flat period.

Source: Google Search Console · Redacted for brand confidentiality.

Gifts / e-commerce clientJune 23 – September 17, 2026

From a low start to a steady rise

3.31K
total AI impressions
Daily impression level
~5~100

A gradual, steady rise from a low level in June.

Source: Google Search Console · Redacted for brand confidentiality.

Fashion / plus-size clientJuly 2 – September 17, 2026

Growth that becomes clear by the end of the period

2.44K
total AI impressions
Daily impression level
~5~95

The increase that began in the second half of August continues into September.

Source: Google Search Console · Redacted for brand confidentiality.

Health / orthodontics clientJune 23 – September 17, 2026

A visibility boost in late August

1.24K
total AI impressions
Daily impression level
~0~50

From a near-zero line to lasting visibility in late August.

Source: Google Search Console · Redacted for brand confidentiality.

The generative AI report is a new area; on most sites this chart is a flat line at zero. Daily values are approximate readings from the charts. Periods are shown on each card, and totals may not cover the same time span.

Our Toolkit

Professional tools that measure GEO performance

We bring AI Share of Voice, citation tracking and classic SEO metrics together in one dashboard.

Google AnalyticsGoogle Analytics
Search ConsoleSearch Console
Tag ManagerTag Manager
Google TrendsGoogle Trends
Google Business ProfileGoogle Business Profile
Bing WebmasterBing Webmaster
Yandex WebmasterYandex Webmaster
SemrushSemrush
AhrefsAhrefs
Screaming FrogScreaming Frog
SEOmonitorSEOmonitor
MajesticMajestic
MozMoz
UbersuggestUbersuggest
KWFinderKWFinder
Microsoft ClarityMicrosoft Clarity
HotjarHotjar
GTmetrixGTmetrix
PageSpeed InsightsPageSpeed Insights
SimilarWebSimilarWeb
Looker StudioLooker Studio
Keyword ToolKeyword Tool
Google AnalyticsGoogle Analytics
Search ConsoleSearch Console
Tag ManagerTag Manager
Google TrendsGoogle Trends
Google Business ProfileGoogle Business Profile
Bing WebmasterBing Webmaster
Yandex WebmasterYandex Webmaster
SemrushSemrush
AhrefsAhrefs
Screaming FrogScreaming Frog
SEOmonitorSEOmonitor
MajesticMajestic
MozMoz
UbersuggestUbersuggest
KWFinderKWFinder
Microsoft ClarityMicrosoft Clarity
HotjarHotjar
GTmetrixGTmetrix
PageSpeed InsightsPageSpeed Insights
SimilarWebSimilarWeb
Looker StudioLooker Studio
Keyword ToolKeyword Tool
ChatGPTChatGPT
GeminiGemini
PerplexityPerplexity
ClaudeClaude
GrokGrok
CopilotCopilot
DeepSeekDeepSeek
Google AI OverviewsGoogle AI Overviews
Meta AIMeta AI
QwenQwen
KimiKimi
ChatGPTChatGPT
GeminiGemini
PerplexityPerplexity
ClaudeClaude
GrokGrok
CopilotCopilot
DeepSeekDeepSeek
Google AI OverviewsGoogle AI Overviews
Meta AIMeta AI
QwenQwen
KimiKimi
ChatGPTChatGPT
GeminiGemini
PerplexityPerplexity
ClaudeClaude
GrokGrok
CopilotCopilot
DeepSeekDeepSeek
Google AI OverviewsGoogle AI Overviews
Meta AIMeta AI
QwenQwen
KimiKimi
ChatGPTChatGPT
GeminiGemini
PerplexityPerplexity
ClaudeClaude
GrokGrok
CopilotCopilot
DeepSeekDeepSeek
Google AI OverviewsGoogle AI Overviews
Meta AIMeta AI
QwenQwen
KimiKimi
Frequently Asked Questions

Common questions about GEO

The most frequently asked questions about AI search, the GEO process and how it differs from classic SEO.

GEO focuses on making your brand understandable, trustworthy and recommendable for AI assistants such as ChatGPT, Gemini, Claude, Perplexity and Copilot. It goes beyond Google rankings and works on how AI tools interpret content, entities, expertise and brand authority when generating answers.
Traditional SEO centers on rankings, keywords and backlinks. GEO includes these foundations and also looks at entity clarity, structured content, source credibility, E-E-A-T signals and your brand's presence in the sources cited in AI answers.
It is designed for the major AI assistants and AI-powered search experiences, including ChatGPT, Google AI Overview, Gemini, Claude, Perplexity, Copilot and Grok. Rather than single-platform tactics, we focus on shared principles.
It covers producing high-quality, structured content, semantic richness, authority building, data reliability and AI-friendly content formats. The goal is for AI tools to understand and recommend your content more easily.
As AI-based search systems spread, users now go straight to answers. With GEO, your brand appears inside those answers, gaining a competitive edge and future-proofing its digital visibility.
No. GEO builds on classic SEO rather than replacing it. Strong technical foundations, clean architecture and quality content still matter a great deal. You simply need to adapt to how AI systems process and cite information.
We use AI as a supporting tool, not as a replacement for expertise. All content is built around real experience, expert insight and brand knowledge to ensure credibility and accuracy.
The first technical gains start to show within 30-45 days. Meaningful growth in citations and Share of Voice in AI engines typically takes 90-120 days, and sustainable positioning is reached in 6-9 months.
AI Visibility & SEO Strategy Agency

Where does your brand appear in AI?

We'll analyze your brand across 5 AI engines and Google and propose your GEO roadmap within 24 hours.

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